Portfolio kompetencji Marcina Zycha dla stanowiska MarTech Project Manager. I manage MarTech implementations, bridging IT, marketing and vendors into one predictable delivery. Data quality, deadline predictability and post-go-live adoption — all in one project. Kluczowe wyniki: 104 projects to production, 16+ years of experience, 4 departments coordinated simultaneously.

Position

MarTech without delivery is just a stack of tools. I deliver implementations.

Jeden punkt kontaktu. Backlog. Dokumentacja. QA. Go-live. Transfer wiedzy.

MarTech Project Manager

MarTech Project Management: from scope to production, without the chaos between IT and marketing.

104 projects to production

16+ years of experience

4 departments coordinated simultaneously

Book a 30-min consultation View CV

References available on request. Certifications: IAB DIMAQ Professional, Google Analytics Advanced, IT Project Manager (Laba), Business Analyst (Laba).

Server-side tracking — data quality improvement

Poor data quality made decision-making and budget allocation unreliable

6 weeks ROI: 13 days

Metric Before After Change

Data quality 70% 99% +29pp

Incorrect budget allocation baseline -40% ↓

ROAS post-deployment baseline +40% ↑

Tech stack:

GA4 GTM Data Layer Server-side tracking Tag Management

Key takeaways

Measurement audit and definitions BEFORE implementation saves 50% of QA time IT↔Marketing coordination requires a shared data dictionary Server-Side Tracking is a process change project, not just a technical implementation

Change management

Technology without adoption is a cost. Change without technology is chaos. That's why I deliver implementations together with the process: communication, training, usage metrics, ownership.

ADKAR Framework Change management model

100% Adoption rate

~10 wks Full cycle

Wk. 1-2

A

Awareness

Why we're doing this

Wk. 2-4

D

Desire

What's in it for people

Wk. 4-8

K

Knowledge

How it works

Wk. 6-10

A

Ability

Can they do it

Wk. Ciągłe

R

Reinforcement

Does it stick

Awareness

"Problem → consequences → goal. One narrative for IT and marketing."

• Problem → consequences → goal (sponsor presentation)
• One narrative for IT and marketing
• Demo: what a report looks like with vs without data

Desire

"Benefits in their language (time, risk, KPI). Quick wins."

• Benefits in their language (time, risk, KPI)
• Quick wins in the first 2 weeks
• Identifying champions in each department

Knowledge

"Documentation + demo. Checklists and scenarios."

• Documentation + demo (not a presentation)
• Checklists and scenarios for daily work
• Office hours — weekly Q&A sessions

Ability

"Post-go-live support. SLA/ownership."

• Post-go-live support (not just "deploy and forget")
• SLA and ownership — who is responsible for what
• Supervised practice with feedback

Reinforcement

"Adoption metrics. Periodic review."

• Adoption metrics (who uses it, how often)
• Periodic process review
• Process documentation as a living document

Anti-patterns to avoid

Mistakes that torpedo MarTech implementations

Deployment without business context — "because we said so"

Threatening audits instead of showing benefits

Knowledge in one person's head — no standards

"Ship to production and run" — no post-go-live support

My MarTech project methodology

A repeatable process from discovery to production

Phase Time Timeline (weeks)

1 Discovery

1-2 wks

2 Design

1-2 wks

3 Prototype

2-3 wks

4 Build

4-6 wks

5 Go-live

1-2 wks

6 Optimisation

ongoing

MVP Ready Production

0 2 4 6 8 10 12 14 wks

Typical time to production: 10-14 weeks (with a working prototype after 4-5 weeks)

Relevant experience

Roles and projects related to this area

2024 - 2025

ETOS S.A. (Diverse Group)

Performance Marketing Coordinator

Coordinating performance marketing for a retail chain. Server-side tracking implementation, data quality 70→99%, 6.5M PLN budget.

• MarTech implementation coordination: GA4, GTM server-side, Power BI
• Data quality from 70% to 99% — server-side tracking + QA
• 6.5M PLN budget management

2018 - present

Marcin Zych

MarTech & Analytics Consultant

104 completed projects. Analytics deployments, automations, cross-platform integrations for e-commerce and retail.

• 104 projects deployed to production and adoption
• Cross-functional project coordination (IT, marketing, business)
• Building data-driven decision-making processes

2022 - 2023

Yetiz Interactive

Senior Facebook Ads Specialist

Campaign management and Power BI dashboard build for agency clients.

• Power BI dashboards and ROI analytics models
• Multi-platform campaign coordination for agency clients

2019 - 2022

OMNIOXY S.A.

Performance Manager / Technical Marketing Manager

GTM and Data Layer architecture for e-commerce clients. Report automation and data integration in Power BI.

• GTM and Data Layer architecture for e-commerce clients
• Report automation and data integration in Power BI

16+ years of experience

104 completed projects

1M+ customers in systems