Marcin Zych oferuje specjalistyczne uslugi MarTech dla branzy B2B / Tech. In B2B the path from first contact to signed contract takes months. Last-click attribution makes no sense here. Rozwiazuje 4 kluczowych problemow branzowych. Oferuje 3 sprawdzonych rozwiazan. Gotowe systemy: LinkedIn Intelligence Suite, LTV / CAC Engine, Performance Control Room. Stack technologiczny: Meta Ads, Google Ads, Social Media, Google Analytics / GA4, TikTok Ads.
Long sales cycles need different attribution
In B2B the path from first contact to signed contract takes months. Last-click attribution makes no sense here.
Long sales cycles need different attribution
Formularz kontaktowy
Dziękuję!
Odpowiem w ciągu 24h. A może umówmy się od razu?
How I can help you
Choose one area or a full system. No "enterprise" and no six-month wait.
Problems I solve
Typical B2B / Tech challenges I help with.
Long cycle = data loss
Cookie expires after 7 days (ITP). Your lead converts after 6 months. No connection between touchpoints.
Content marketing without measurable ROI
Webinars, whitepapers, case studies — you know they work, but you can't prove it. See how Google Ads can help.
LinkedIn as a black box
You spend budget on LinkedIn Ads but don't know which content and formats generate real leads.
No buying committee visibility
In B2B 5-7 people make the decision. You track individual leads instead of the whole account.
Transformation
What changes after implementing MarTech solutions.
- Last-click attribution
- Person-level tracking
- LinkedIn = vanity metrics
- Content without measurable ROI
- Multi-touch attribution
- Account-based tracking
- LinkedIn = pipeline attribution
- Content ROI per asset
Solutions
Proven approaches I apply in projects.
Account-Based Attribution
Tracking at company level, not person level. All touchpoints assigned to the account, not a cookie.
LinkedIn Intelligence Suite
Contact network analysis, decision maker identification, lead scoring, AI content generation.
Multi-Touch Attribution
Markov Chain / Shapley Value. Each touchpoint gets a fair share of credit for the conversion.
Ready systems for B2B / Tech
Proven solutions ready to deploy. Click a system to see the demo.
"I am confident that Marcin will be a valuable employee, combining analytical skills with practical performance marketing experience."— Head of Performance, Marketing Agency
Collaboration process
Short. Concrete. No month of workshops about nothing.
Journey Audit
Mapping touchpoints and buying committee
Identity Resolution
Linking individuals to accounts (company)
Attribution Model
Multi-touch with weights per funnel stage
LinkedIn Integration
API + AI content generation
Dashboards
Pipeline attribution in Power BI
B2B marketing without measurability?
Let's talk about account-based attribution