Marcin Zych oferuje specjalistyczne uslugi MarTech dla branzy FMCG. In FMCG 60-70% of sales are promotions. But how many actually generate profit after accounting for all costs? Rozwiazuje 4 kluczowych problemow branzowych. Oferuje 3 sprawdzonych rozwiazan. Gotowe systemy: Promo Profitability, LTV / CAC Engine, Performance Control Room. Stack technologiczny: Meta Ads, Google Ads, Social Media, Google Analytics / GA4, TikTok Ads.
Are your promotions actually profitable?
In FMCG 60-70% of sales are promotions. But how many actually generate profit after accounting for all costs?
Are your promotions actually profitable?
Formularz kontaktowy
Dziękuję!
Odpowiem w ciągu 24h. A może umówmy się od razu?
How I can help you
Choose one area or a full system. No "enterprise" and no six-month wait.
Problems I solve
Typical FMCG challenges I help with.
Promotions without profitability control
-20% on everything looks great in sales reports. But what is the real margin after service costs?
Cannibalization between channels
Online promotion cannibalizes in-store sales. Or vice versa. No complete picture of the impact.
Delayed data = delayed decisions
You only find out a promotion isn't working after it ends. Too late to correct.
No comparison of mechanics
Flash sale vs bundle vs loyalty — which mechanic works best for which category?
Transformation
What changes after implementing MarTech solutions.
- Promotions evaluated by sales
- No cannibalization visibility
- Reports after the campaign ends
- Decisions based on intuition
- Net profitability per promotion
- Full cannibalization analysis
- Real-time monitoring
- Data-driven decisions
Solutions
Proven approaches I apply in projects.
Promo Profitability Engine
Full promotion profitability: revenue, margin, costs, cannibalization. In real time.
16 discount groups
Promotion segmentation: flash sale, bundle, loyalty, seasonal. Effectiveness comparison between groups.
Prediction and recommendations
AI analyzes history and recommends optimal promotional mechanics for each category.
Ready systems for FMCG
Proven solutions ready to deploy. Click a system to see the demo.
"People like this make up maybe 10% of any team. You don't need to tell him what to do. He sees the problem, analyzes it, proposes a solution and implements it."— E-commerce Director, Fashion Retail
Collaboration process
Short. Concrete. No month of workshops about nothing.
Promotion Audit
Analysis of current mechanics and available data
Data Integration
Connecting POS, ERP, e-commerce in BigQuery
Profitability Model
Full costs: logistics, service, cannibalization
Dashboards
Power BI with real-time P&L per promotion
AI Recommendations
Prediction of optimal promotional mechanics
Managing promotions in FMCG?
Let's talk about Promo Profitability