Marcin Zych oferuje specjalistyczne uslugi MarTech dla branzy Performance Marketing. ROAS drops with every budget increase? Platforms show inflated metrics. You're optimizing on the wrong signals. Rozwiazuje 4 kluczowych problemow branzowych. Oferuje 3 sprawdzonych rozwiazan. Gotowe systemy: Performance Control Room, LTV / CAC Engine, ProductFeedManager. Stack technologiczny: Meta Ads, Google Ads, Social Media, Google Analytics / GA4, TikTok Ads.
Why can't you scale your campaigns?
ROAS drops with every budget increase? Platforms show inflated metrics. You're optimizing on the wrong signals.
Why can't you scale your campaigns?
Formularz kontaktowy
Dziękuję!
Odpowiem w ciągu 24h. A może umówmy się od razu?
How I can help you
Choose one area or a full system. No "enterprise" and no six-month wait.
Problems I solve
Typical Performance Marketing challenges I help with.
Each platform sees only itself
Google: ROAS 4.2x. Meta: ROAS 3.8x. Real after deduplication: 2.1x. You optimize on inflated metrics.
Scaling the wrong signals
Campaign A: ROAS 5x in Google Ads. Real: 1.8x (overlap with Meta). 45% of budget on an unprofitable campaign.
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You lose 30-40% conversion visibility. Platform algorithms learn from incomplete data.
8h a week on reports
Export from Google, export from Meta, manual merge in Excel. Time that could go to optimization.
Transformation
What changes after implementing MarTech solutions.
- Each platform reports separately
- ROAS inflated by 40-60%
- 8h/week on reports
- Optimizing for CPA
- Unified attribution in BigQuery
- True ROAS after deduplication
- 15 min/day on reports
- Optimizing for LTV
Solutions
Proven approaches I apply in projects.
Unified Attribution
All platforms in BigQuery. Conversion deduplication. True ROAS per campaign.
Server-Side Tracking
99% match rate with first-party data. End of conversion loss from ad blockers and ITP.
Automated Reporting
Power BI with real-time data. From 8h/week to 15 min/day on reporting.
Ready systems for Performance Marketing
Proven solutions ready to deploy. Click a system to see the demo.
"People like this make up maybe 10% of any team. You don't need to tell him what to do. He sees the problem, analyzes it, proposes a solution and implements it."— E-commerce Director, Fashion Retail
Collaboration process
Short. Concrete. No month of workshops about nothing.
Tracking Audit
Analysis of current setup: GTM, GA4, pixels
Server-Side Setup
GTM Server + CAPI implementation
Data Pipeline
BigQuery + unified schema for all platforms
Attribution Model
Deduplication + custom attribution
Dashboards + Alerts
Power BI with anomaly detection
Managing a performance budget?
Let's talk about unified attribution