Marcin Zych oferuje specjalistyczne uslugi MarTech dla branzy Retail / Omnichannel. 40-70% of customers research online, buy offline. Without ROPO tracking you lose the full picture of marketing effectiveness. Rozwiazuje 4 kluczowych problemow branzowych. Oferuje 3 sprawdzonych rozwiazan. Gotowe systemy: ROPO / Omnichannel Analytics, LTV / CAC Engine, Performance Control Room. Stack technologiczny: Meta Ads, Google Ads, Social Media, Google Analytics / GA4, TikTok Ads.
How much online sales does your physical store generate?
40-70% of customers research online, buy offline. Without ROPO tracking you lose the full picture of marketing effectiveness.
How much online sales does your physical store generate?
Formularz kontaktowy
Dziękuję!
Odpowiem w ciągu 24h. A może umówmy się od razu?
How I can help you
Choose one area or a full system. No "enterprise" and no six-month wait.
Problems I solve
Typical Retail / Omnichannel challenges I help with.
Invisible digital-to-offline impact
Online ads build demand, but only the store gets credit for sales. Digital looks unprofitable.
Budget cuts without understanding
CFO cuts Meta Ads because "it doesn't sell". 2 months later: -15% visitors, -22% offline sales.
Online and offline data in silos
GA4 separate, POS separate, CRM separate. No single version of truth about the customer.
No customer LTV visibility
You don't know if the online customer returns to the store. You optimize for CPA instead of value.
Transformation
What changes after implementing MarTech solutions.
- Digital and offline in silos
- ROAS 2.1x (online only)
- No ROPO visibility
- Digital budget cuts
- Single Customer View
- +40% ROAS (full funnel)
- +180% visible digital impact
- Data-driven budget allocation
Solutions
Proven approaches I apply in projects.
ROPO / Omnichannel Attribution
Connecting POS transactions with online touchpoints. Know how much your campaign generated in stores.
Single Customer View
CRM + Loyalty + POS + Web = one customer profile. Identity resolution at 99% level.
Omnichannel Dashboards
Power BI with a complete picture: online, offline, ROPO rate per campaign, product, region.
Ready systems for Retail / Omnichannel
Proven solutions ready to deploy. Click a system to see the demo.
"People like this make up maybe 10% of any team. You don't need to tell him what to do. He sees the problem, analyzes it, proposes a solution and implements it."— E-commerce Director, Fashion Retail
Collaboration process
Short. Concrete. No month of workshops about nothing.
Data Audit
Analysis of current sources: POS, CRM, GA4, Loyalty
Identity Resolution
Customer mapping online ↔ offline
ROPO Tracking
Implementing digital-to-store impact tracking
Dashboards
Power BI with full omnichannel picture
Optimization
Continuous improvement of attribution model
Have a store network?
Let's talk about ROPO and omnichannel attribution